Much of the strategic work Linda has done for employers and does for clients is confidential, however, these are some public examples of the types of tangible projects we’ve created and managed from beginning to end. We’d be delighted to speak with you about your specific needs and budget to create a tailored program for you and your company.
Branding & Websites
Energy Analytics was a new Alvarez & Marsal company. This project was designed and executed in less than three months. It involved branding, a cost-effective website, strategic planning, digital advertising and social media.
Alvarez & Marsal Capital Real Estate is the real estate investment management arm of A&M. This website was written, designed and launched in less than a month.
New A&M Branding Video for Leadership. Action. Results.
Personal Branding Presentations & Training
In addition to corporate branding presentations, Linda presents to both small and large groups about personal branding. She teaches professionals how to let their own passions better connect them to potential clients and recruits and how to build better relationships with current clients and team members.
Digital Transformation
Success with Digital Marketing & Digital Transformation is not solely about the technology. It is about leadership supporting the process, consistency in application and the employees understanding the value the change can bring to the business. Change is always hard but, at its core, Digital Transformation is about change management, and it is often about marketing, business development, technology, knowledge management, and human resources all working together.
The projects can take many forms and can be a nightmare when the end users are not involved in the process. But they can also be exciting and rewarding with wonderful results when communication and training works well. It can include evaluating and purchasing, or replacing, a CRM or Sales software like Salesforce, Oracle, ContactEase, Interaction or many others. It can involve designing a social media strategy, and putting in the right social media management tools, like Hootsuite, Sprout Social, Hubspot, Canva or SEMRush, for tracking KPIs, crafting engaging content and sharing posts. Or it can even include creating a digital advertising program on LinkedIn or Google, combined with a content creation plan for a thought leadership blog on Passle, or other platform, for a team or an entire global firm.
The Passle Blog at A&M was initially implemented with just a handful of practice areas. When used in concert with my B2B LinkedIn Training and focused digital advertising, we were able to track millions of dollars of new revenue because of, what I like to call, my personal social media and content holy trinity: content, digital advertising, and active engagement.
Passle in Action
I implemented Passle at both consulting firms I worked at because I believe in the product, their team and the results. With training and clear communication, content creation and amplification are easy to achieve.
Presentation with Passle Explaining Our Thought Leadership Approach
Interactive Dashboards to Address Internal or External Needs
When the pandemic started, I worked with the Insights (Research) team to create a dashboard to address the global economic crisis and give our clients, professionals, and friends a dynamic way to quickly view some key global financial indicators. This is an example of creating useful and timely digital resources to keep your contacts connected to you and your information. Dashboards can be created through a variety of platforms and used in myriad ways to engage your clients and employees. Data enables you to track, customize content and retarget visitors.
Video & Podcasts
Having founded and run a video production and marketing agency long before professional services firms were comfortable creating content, I still love the challenge of creating authentic and well branded rich media for firms and companies. They still perform better for organic search results than does traditional content. Long or short form, professionally shot, stock video, or short user generated content (UGC), video is the most powerful content tool available. Here are just a handful of wildly successful projects that helped build the brand, connect with clients and recruits and continue to drive business.
Diversity & Inclusion Video Series
Initially started from interviews and footage shot at the firm’s annual meeting, we started a series of videos that expanded around the globe.
Corporate Branding Video for A&M
A Recruitment Video Shot at an Annual Meeting
With extensive planning and preparation, I produced and then interviewed everyone in this video in less than one hour.
A Recruitment Video Created During the Pandemic
Combining parts of previously shot videos, I remotely directed the leader of the Restructuring Group. This piece came together to help with remote recruiting during the pandemic.
Valuations Product/Service Specific Video & Ad Campaign
NY Alumni Event Video Created From Stills
Podcast Series
Podcasts can be another content tool to enable you to connect with clients, prospects, or recruits. You can be a guest, or you can run the show. Production is just one part of the equation. Housing and distribution are also part of the puzzle. When I joined, the firm had only a few podcasts. I’m so proud of what we built.
